The jeans pioneer Levi’s is returning to hemp. Well, at least the new pants contain 30% hemp. The rest is still cotton. They also use less water in the manufacturing process.
Levi’s was the first jeans makers ever. They used hemp for their pants but soon found out that (from their perspective) there was a problem. The clothes rested for an entire lifetime, so they didn’t sell a lot.
Levi’s New Hemp Clothing Uses Less Water to Grow and Feels ‘Just Like Cotton’